Mistral AI launches free enterprise-grade features in Le Chat, including memory and 20+ app integrations, directly challenging OpenAI and Microsoft’s paid tiers.

The French AI startup has dramatically shifted the competitive landscape by offering previously premium features at no cost. The free tier now includes memory systems and 20+ enterprise connectors for tools like Slack and Google Workspace – capabilities that typically require ChatGPT Plus ($20/month) or Microsoft Copilot ($30/month) subscriptions.

This aggressive pricing strategy puts pressure on established players who rely on enterprise subscriptions for revenue. For businesses evaluating AI assistants, Mistral suddenly offers enterprise-grade capabilities without financial barriers, potentially accelerating adoption across smaller organizations that couldn’t justify premium subscriptions.

The move could force competitors to reconsider pricing models or risk losing market share to the French challenger.